You should not need three dashboards to see where a page stalls. TruConversion unifies funnel tracking, heatmaps, session recordings, form analytics, and surveys so you can find drop-offs in one place. This review covers the live AppSumo Select lifetime deal: six one-time tiers from $79. AppSumo deals don’t last forever.
What is TruConversion?
Headline: TruConversion. Subhead: “Easy funnel tracking and optimization with heatmaps, session recording, and form analytics.” AppSumo: a funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft better strategies. Alternative to Hotjar. Best for marketers, project managers, and SaaS. Rating: 4.9 / 1,547. Founded January 1, 2020, West Midlands, United Kingdom (TruConversion / LeadsCrush; 1–10; bootstrapped).
TL;DR: quickly track your funnel performance to find out what’s working and what’s not; use optimization tools like heatmaps, session recordings, and form analytics, plus connect with customers using surveys.
Who it’s for
Marketers, project managers, and SaaS. Skip it if you need Form Analytics on multiple forms per page, iframes, AJAX, or login-gated forms.
Key features
- Smart funnels for conversion trackings: Track your funnels, set conversion benchmarks, and find out where you can make a positive impact on your bottom line. Constantly monitor your funnels so you’re not stuck digging through analytics.
- Reveal visitor behavior with heatmaps: See where your visitors scroll and click the most, so you know where to put content and calls to action. Trigger heatmaps to start collecting data when it matters most by combining them with smart funnels.
- Get insight with session recordings: Watch session recordings of individual browsing journeys to see where they click and what they skip. Set recordings to trigger based on page activity. Understand why people bounce before checkout and make adjustments to improve your UI/UX.
- Track form field interactions: Track which fields are getting filled and which ones are increasing bounce rates. Filter the data to show results by device for more granular insights.
- Collect feedback with micro-surveys: Post a poll anywhere on your site, following almost any action. Create a detailed evaluation of customer satisfaction, net promoter score (NPS), or other custom feedback. Customize surveys to fit your site theme.
AppSumo pricing (lifetime deal)
Six tiers. Compared-at as shown. Buy is live. Tier 4 is marked Recommended. Not a guaranteed conversion or revenue result.
| Tier | One-time price | Users | Domains | Monthly page views | SitePulse AI reports | Monthly credits |
|---|---|---|---|---|---|---|
| License Tier 1 | 1 | 3 | 110,000 | 5 | 5 | |
| License Tier 2 | 3 | 5 | 275,000 | 10 | 10 | |
| License Tier 3 | 20 | 15 | 750,000 | 25 | 25 | |
| License Tier 4 (Recommended) | Unlimited | 30 | 1,500,000 | 50 | 50 | |
| License Tier 5 | Unlimited | Unlimited | 2,500,000 | 100 | 100 | |
| License Tier 6 | Unlimited | Unlimited | 7,500,000 | 200 | 200 |
Deal terms
- Lifetime access; future Basic (Tier 1), Plus (Tier 2), or Pro (Tier 3+) plan updates (mapped if names change).
- No codes, no stacking—just choose the plan that’s right for you. Activate within 60 days. Upgrade between 6 tiers while the deal is available; downgrade within 60 days of purchase.
- Previous AppSumo customers who purchased TruConversion can upgrade their license to increase their feature limits. Previous AppSumo Plus customers will be grandfathered into the new features.
- Refund text: “Refundable up to 60 days.” “Feel secure in your purchase with AppSumo’s 60 day money-back guarantee.” “Covered by our We Got Your Back guarantee.”
Caveats from the listing
- Unlimited usage is subject to the TruConversion Fair Use Policy.
- Form Analytics: no multiple forms on the same page; no login-page forms; must use a form tag; AJAX/iframe forms may not be detected.
- Users, domains, page views, SitePulse AI reports, and monthly credits are capped by tier.
AppSumo’s review summary notes occasional hiccups and interface clarity issues alongside the 4.9 / 1,547 rating.
Pros and cons
Pros
- Heatmaps, recordings, smart funnels, form analytics, and surveys in one toolkit; listed Hotjar alternative; 4.9 / 1,547; Select tiers from $79; 60-day refund wording as quoted.
- Upgrade while live; previous TruConversion buyers can upgrade.
Cons
- Tier 1 is 1 user / 3 domains / 110,000 monthly page views; Form Analytics and fair-use limits apply; review summary flags occasional hiccups and interface clarity issues.
Verdict
Match a tier to users, domains, and page views if you want funnel tracking plus heatmaps and recordings without a monthly CRO bill. Use the 60-day window if it is not a fit. AppSumo deals don’t last forever.
Secure Your AppSumo Lifetime Deal
FAQ
Is TruConversion a Hotjar alternative?
AppSumo lists it as an alternative to Hotjar, with heatmaps, session recordings, smart funnels, form analytics, and surveys.
How many tiers, and what does Tier 1 include?
Six tiers. Tier 1 is $79 vs $499: 1 user, 3 domains, 110,000 monthly page views. No codes, no stacking.
What’s the refund policy?
Refundable up to 60 days. Feel secure in your purchase with AppSumo’s 60 day money-back guarantee. Covered by our We Got Your Back guarantee.
Can I upgrade if I already bought TruConversion?
Yes. Previous AppSumo customers who purchased TruConversion can upgrade their license to increase their feature limits.
Does “unlimited” mean no limits?
No. Unlimited usage is subject to the TruConversion Fair Use Policy.
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Affiliate Disclosure: I may earn a commission if you purchase through my link—at no extra cost to you. Information and pricing are based on the AppSumo listing at the time of writing and may change.
